immers is Immersion-on-Demand, a device that serves as a catalyst to enable users to experience deep immersive narratives that will form lasting emotional bonds, and transform the way they see the world and their place in it.

It is the first step to redefining the way in which people come together to enjoy content, socialize, discover and reconnect with one another. Dive into the world of LUCI!


In order to create the definitive viewing experience, LUCI collected industry experts from around the globe to tirelessly research and discover the perfect viewing standard. After years of collective effort, research, and testing, LUCI has created the “Immersion-On-Demand” (IOD) standard. The LUCI immers is the first step towards achieving this extraordinary vision.